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Chamber Sponsorship 101

Advertising, Chamber News, Tips, Tricks and Advice

Let’s get this straight… An article in a chamber of commerce-published magazine about why it’s a good idea to sponsor chamber events?

Predictable, if not preachy?

Only, this is a guest article written by a small business owner whose entire marketing budget – 100% – is dedicated to chamber memberships and sponsorships.

So, let’s get to it…

Why Sponsor Chamber Events? 
To Support the Chamber, Of Course.
A lot of pre-pandemic chamber sponsorship spending was of the “good community citizen” variety – an understanding that chambers do an important service in the community, and that service needs to be financed. 
That purpose hasn’t changed at all, but the way businesses spend money sure has. 
Chambers everywhere have seen the frequency of big, sustaining checks fall, replaced with a need for more, albeit smaller, supporters. 
This is a trend that chambers are grappling with every day, and if sponsoring your chamber because you believe in its mission, and the team, is your reason for doing so, you deserve all the credit in the world.
Why Sponsor Chamber Events? 
Two Words: 
(Targeted  Marketing)
But, many businesses don’t think that way. So, why sponsor chamber events? Because nowhere on the planet will you find a better targeted marketing opportunity.
Yes, social media offers tremendous targeting tools, as do some other forms of advertising (if they happen to have the right audience for you).
But, week-in and week-out, chambers put the audience you need in a room for you, where you can talk to them directly, as opposed to simply sticking ads (they don’t want to see) in their faces.
On top of that, they have their bigger audience segmented for you… Events about marketing are going to draw people with that interest. Energy forums will capture that audience. Young professionals newsletters can put in front of your future hires.
Doing Sponsorship Right
But there’s a caveat… You have to do it right.
Sponsoring an event isn’t handing the chamber a check and just accepting their thank you from the podium. No, it’s an important part of your marketing strategy, and requires a process.
Which means:
1. When you scribble the check, let the chamber team know what you hope to get out of the investment;
2. As a sponsor, you are partly responsible for the event taking place, so put your team in the room and, while networking, call attention to your sponsorship by thanking people for attending;
3. Most chambers will give sponsors a list of attendees – get that list and use it… You have an easy hook for following up with people: they attended the event YOU sponsored!
Where else can you do laser-targeted marketing, AND help the organization fulfill its mission?
Here’s your opportunity.
Craig Turner spent eight years with the regional chamber of commerce in Western New York before starting his own business. Momentum – The Business Growth Agency consults with chambers of commerce, and their members, throughout North America.
– By Craig W. Turner, 
Momentum – The Business Growth Agency
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Top 5 Reasons Your Business Should Sponsor Community Events


At some point, many businesses are presented with an opportunity to sponsor a community event in their area. While you may be reluctant initially because of the financial and time investment involved, there are several reasons to sponsor that can have a positive impact on your business.

  1. Great Publicity
    Even if it’s only for a day or two, putting the spotlight on your business can have some major long-term benefits. You’ll gain significant exposure overnight and can get your brand in front of a much larger segment of your demographic. This will often result in an influx of new leads and ultimately customers.
  2. Networking Galore
    Building solid relationships is the key to opening new doors for any business. The more quality contacts you have, the more opportunities will come your way. If you’re looking to quickly expand your network and gain meaningful business relationships, sponsoring an event in your area is a great way to do so. The best part is that it requires very little effort and energy on your part, and most contacts will come right to you.
  3. Improved Reputation
    Reputation management is serious business these days, especially when you consider how quickly a brand’s reputation can spike or plummet because of online reviews and social media. A positive reputation is a fundamental component of generating initial leads and is integral to long-term sustainability.

Sponsoring an event is great because it shows that your business has a legitimate interest in local causes and that you want to contribute to the enrichment of your community.

  1. Stronger Brand Equity
    An improved reputation almost always results in your business being perceived as more credible and trustworthy. In turn, your demographic is more likely to associate your brand name with something positive, which automatically strengthens your brand equity.

This is important because it goes way beyond the day or two that you sponsor a community event and can have a long-lasting effect. In some cases, this can be the catalyst for increased customers and clients for years down the road.

  1. It’s Fairly Affordable
    While it’s true that this type of sponsorship comes at a cost, it’s pretty minimal when you compare it to many other forms of local marketing. For instance, print and radio ads can greatly exceed the cost of sponsorship and may only yield a fraction of the results.

In many cases, sponsoring an event is a one-time thing. However, you can potentially reap the rewards for years to come. It’s especially effective for local brick-and-mortar companies who are primarily trying to reach a limited demographic within their city or region.

If your business is ever approached to be a sponsor, it’s definitely something you should consider. With five strong reasons to sponsor a community event, the pros vastly outweigh the cons. Not only can this help you forge valuable relationships and bring in immediate leads, it can boost your long-term brand equity significantly.

The Wyoming County Chamber of Commerce offers several opportunities annually for your business to gain positive exposure through event sponsorship. To become a sponsor for the Midsummer Mingle, July 21, 2022 or Patriot Day Golf Tournament see the event pages for each and choose your sponsorship level. An investment in your community is an investment in your business.

Resource: https://rmi-solutions.com/top-5-reasons-businesses-should-sponsor-community-events/

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