With one vehicle traversing up and down the East coast and another journeying to California and back, two tractor-trailers will be painted with encouraging words advertising Northeast PA over the span of three years.
The idea was brought forth by Doug Barbacci, owner of Calex ISCS, who pondered the idea of a mobile billboard with his Chief Operating Officer Tom Grimes. At one of Penn’s Northeast marketing meetings, Calex ISCS then presented the concept to the company, and John Augustine, President/CEO of Penn’s Northeast, welcomed the initiative with open arms.
For three years, the trucks will be creatively advertising Northeast PA to businesses and individuals, specifically those contemplating relocation or expansion. The signage emphasizes the benefits of NEPA’s convenient location, detailing its proximity to one-third of the U.S. and one-half of Canada.
Penn’s Northeast (PNE) serves as Northeastern Pennsylvania’s regional economic development agency for site selection consultants, real estate brokers, developers, and businesses looking to expand or locate to our nine-county region that includes Carbon, Columbia, Lackawanna, Luzerne, Monroe, Pike, Schuylkill, Wayne, and Wyoming counties.
Read more about the marketing project: Penn’s Northeast partners with Calex ISCS on national marketing campaign – Times Leader
Article written by: Ashley Kenia, Wyoming County Chamber Summer Intern
